How to Start a Food Blog, Make Money and Be Successful!

This web page explains how to start a food blog. More importantly, It tells you how to start a successful food blog and make money! I will show you how to set up your food blog website in less than 15 minutes in 3 easy steps!

If you love food and you love money, you've probably considered becoming a full time food blogger and starting an online food blog business.

You may have come across some of the following food blog examples and been inspired but wondered, "How do I start my own food blog website?"

  1. African Vegetable Curry by Naturally Ella
  2. Honey Soy Chicken by Table For Two Blog
  3. Broccoli Pesto Mac & Cheese by Love & Lemons
  4. White Chocolate, Cherry, Macademia + Coconut Granola by Local Milk
  5. Gluten + Dairy-Free Spiced Pear and Almond Cake Recipe by My Darling Lemon Thyme
  6. Skillet Chicken with Creamy Cilantro Lime Sauce by Sally's Baking Addiction
  7. Summer Celebration Fruit Tart by My New Roots
  8. Chocolate Peanut & Pretzel Brittle by Smitten Kitchen
  9. Apple Oatmeal Pancakes by Cookie + Kate
  10. Gluten + Dairy-Free Spiced Pear and Almond Cake Recipe by My Darling Lemon Thyme
  11. Orange Cream Fruit Salad by Butter With a Side of Bread
  12. One Pot Lemon Herb Chicken & Rice by Creme de la Crumb
  13. Skillet Chicken with Bacon and White Wine Sauce by Pinch of Yum

Disclosure: please note that some links on this page are affiliate links that I will receive compensation for. I only link to products that I have tested thoroughly and trust. I only recommend the very best. Thank you for supporting me.

Ready to start?! Let's begin. Here's How to Start a Food Blog:

  1. Register for Hosting

Your food blog's website content has to be physically stored, or hosted, somewhere on the internet where people can access it from their computers, cell phones and other digital devices. This is known as website hosting. We recommend that you host your website with iPage! They are a trusted website hosting company that has been around for decades. You can click on this link or the image below to access their registration page. Once you're there, click on the "Sign Up Now" button.


Amongst the other great benefits of using iPage, you will most importantly receive:

  • 1 FREE domain name registration - this is the "link" for your food blog web site, like or -- whatever you come up with!
  • WordPress - the best "CMS", or content management system, to create your food blog with
  • $100 Google Adwords Credit - you will use this to market your site later
  • Yahoo! / Bing $100 Credit - same as above

To save even more money, you can pay for hosting on a year to year basis by selecting to be billed for 1 year as highlighted below. ICANN, or the "Internet Corporation for Assigned Names and Numbers" requires that all domain names keep a public record of the registrant's name, address, email and other information. However, iPage can keep that information hidden by checking the domain privacy button. It cost's $9.99 for that feature but if you have a PO Box or business address that you're comfortable having published then you can uncheck this option. Furthermore, you can uncheck any options under "Website Essentials" that you don't need to save more money but it's completely up to you!



  1. Install WordPress

NOTE: If you don't feel like installing WordPress yourself and want me to do it for you I can install it FREE OF CHARGE if you've used any of the links above to register with iPage! Visit the following page to go with this option:

Almost every single popular food blog uses WordPress! Other options such as starting a food blog on SquareSpace, Tumblr, or Cargo Collective just DOESN'T give you the level of access to the vast amount of plugins that are available for WordPress. Using WordPress's phenomenal tool belt of plugins saves you time and money by giving you extra capabilities and features you would normally have to hire a programmer for or do yourself if you went with another option. Let's avoid that by installing WordPress now.

First, login to your iPage Control Panel by clicking here. Then click on "Mojo Marketplace". After that click "One-Click Installs" and follow the instructions.


Clicking "View Credentials" once the installation is complete will give you information on how to log into your WordPress Dashboard.

  1. Install a WordPress Theme & Plugins

Successful food blogs are going to hate the fact that I'm telling you this, BUT becoming a successful food blog requires the following knowledge -- you have to have a good theme and the appropriate plugins! A WordPress theme is the framework upon which your food blog runs. Now this is totally up to you, in fact you can use the default WordPress theme just fine but I highly suggest clicking here to purchase the Avada theme on ThemeForest. I am an active beta tester for this theme so I can guarantee you that it is up to par with all the latest WordPress standards and compatible with all of the WordPress plugins you will need to run your food blog! It is so good that most of the top performing food blog websites use it and even we use it for our pharmacy technician certification exam prep website here! Because of this, if you have any questions about using it just give me a call or email me using the contact form here and I will help you FREE OF CHARGE!

Woo Hoo, you did it! You now have your food blog up and running!

Now let's talk about how to make money & be successful!

If you noticed on a lot of the food blog examples from the top of the page, they had their recipes displayed at the end of each blog post. Some include a print button, comments with a rating system, instructions, ingredients and notes. Some even had nutritional facts! Pretty cool right? Well, what they don't want you to know is how they did that! BUT I'm going to reveal the secret -- a plugin called Easy Recipe Plus. The company Easy Recipe creates the plugin and they brand themselves as the, "WordPress Recipe Plugin for Non-Geeks." The plugin is exclusive to WordPress (remember how I was telling you the perks of using WordPress) and it costs $24.95. You can buy it at You can preview its various recipe styles by visiting This plugin will also allow you to integrate food blog reviews into your comment system.

Other WordPress plugins that will be beneficial to you are:

  1. Disqus, a popular comment system for food blogs
  2. Add This, for sharing buttons for your food blog
  3. Tiled Galleries Carousel Without Jetpack, for really amazing looking food blog image galleries
  4. Akismet, to block comment spam
  5. W3 Total Cache, a caching system to make your pages load faster
  6. WordFence Security, to protect your food blog (it also comes with a caching system)
  7. Yoast SEO, to boost your ranking on search engines
  8. Add Meta Tags, to further boost your search rankings
  9. A great Pinterest plugin, so your following can easily share your food blog pictures on Pinterest
  10. Theia Sticky Sidebar, for a sidebar that follows your food blog readers as they scroll and maximizes ad promotion

If you need assistance setting up some of these more advanced (but optional) plugins you can hire me to do so. Just use the contact page:

Now, to make money from your food blog there are a number of things you can do:

  1. Build a social media following -- Facebook, Twitter, Instagram, Pinterest, SnapChat, etc.
  2. Run ads on your food blog from an ad network
  3. Run ads directly from businesses who match your target audience
  4. Create nicely packaged e-books with special recipes, then charge a fee for them
  5. Create recipe videos on Youtube with Google AdSense ads in them
  6. Turn your fan base into customers with direct sales

Any successful product that generates money requires consumers. That's why the first step is to build a social media following. Did you know that companies like Google will PAY YOU just to put ads on your food blog? In fact, it's not just Google but there are literally HUNDREDS of different ad networks which will pay high traffic food blogs BIG MONEY to get in front of their following. Think about it, if you're looking at a food blog -- YOU'RE PROBABLY HUNGRY! And that means you're most likely going to cook a meal. That involves plates, pans, utensils, expensive crock pots, machines, gizmos and all types of products that your target audience will need to create these meals. Advertisers will be pounding at your door to get in front of them! You can use a WordPress plugin like WP PRO Advertising System - All In One Ad Manager to accomplish this. You will also want to use the FREE $100 credits you received when you signed up with iPage to do PPC advertising for your blog. You can read more on advertising in WordPress here.

Furthermore, once your website becomes popular you can hop right over the ad networks and go straight to businesses seeking exposure for their products. This is a under utilized strategy for food blog income. Making a recipe that requires a certain wine? Look up the wine company and speak with their reps -- not only will they send you FREE LOOT to use in preparing your food but they will also pay you TOP DOLLAR to advertise direct to the consumer on your website! Additionally, by simply adding a gluten free or vegan section you can only imagine how many more doors this opens. You see these types of companies on Shark Tank all the time and they need an audience of consumers to market to!

Another tip is to produce high quality food blog photography images. That means that you may have to borrow a friend's DSLR camera or purchase one for yourself. I suggest looking for deals on Craigslist with a free search tool like, Search Tempest and especially checking for good deals on Black Friday / Cyber Monday! High quality images will ensure that your food blog recipes come across clear and inviting and will draw your fan base back for your next food blog post! Also make use of lead capturing through an email subscription capturing plugin like Ninja Popups for WordPress or Opt-In Panda for WordPress. Also, it doesn't hurt to have a nice food blog logo. I suggest using a website like Fiverr to find affordable logo creators for as little as FIVE BUCKS!

Next, you want to consider making YOUR OWN PRODUCTS to sell directly to your consumers. This can include anything creative like an e-book, cooking classes, paid meetups, in home meal preparation and even taking orders for your food locally! Think of all the possibilities -- weddings, sweet 16's, parties, halls, catering, nursing homes, libraries, baby showers, the list is endless when you have a large fan base of people who like your food blog's cooking styles and trust in you and your food! Sometimes your customers just don't feel like cooking and would rather PAY YOU to cook for them! Lastly, you want to create videos demonstrating different recipes. The trick is to integrate an ad system like Google AdSense (which is free) into a free online video system like Youtube and watch your food blog income sky rocket as you gain new followers and garner more views!


In conclusion, I hope that you have learned a lot of great new tips and have successfully started your food blog. Whether you were wondering how to start a food blog and make money or just what makes a food blog successful, I know that you have found all of that and more above! Even a beginner can learn how to start a successful food blog once they know these very important steps! ENJOY AND BON APPETIT!